About
About The SME CFO Insights
Laying the foundation for Africa's next unicorns.
The SME CFO Insights is where we publish original research, financial frameworks and market intelligence for founders who want to know their numbers, and build companies investors trust.
We write for founders and finance leads across Africa who carry the weight of the company’s numbers without a full finance team behind them. No jargon for its own sake. Every piece aims to leave you with something you can act on this week.
Why we publish this
Africa’s most promising businesses are making critical decisions without the financial clarity they deserve. Good financial judgement should not be reserved for companies with a full finance department; it comes from understanding a handful of things deeply: what your numbers are telling you, where the cash is going, and what a serious investor is really looking for.
That understanding is what we build, both in these insights and in the advisory work behind them.
Who we are
The SME CFO is a strategic finance advisory providing fractional CFO leadership to ambitious African businesses, from financial health audits to investor readiness. Global standards, local fluency, your CFO.